Mobile Games Publishing Company
In this new video game funding round up we will discuss the various options that are open to independent developers in this new ongoing capital raising process. One of the first options open to us is the mobile games publishing company. Many large, established studios have found success by founding a mobile game publishing company. These companies such as the Gamemine not only allow them to publish their own games, but they also get a distribution outlet for the games they publish as well as multiple outlets for the games they sell.
An example of a mobile games publishing company is Nodame Inc., which was founded by long-time game developerography expert Ray Kassen and ex-industry veteran Kevin Costner. The company is run out of Boston, Massachusetts and has offices in Europe and California. In our funding round up we will take a look at what they have done so far and how they are marketing their brand of gaming and distributing their titles. In a nutshell, Nodame creates unique characters for its games, then markets those characters to an audience who wants to play games that are stylized and colorful. Nodame is currently raising funds from Indeclinable Gaming System S.A., a private Spanish funding group, and Green Belt Capital, a Seattle-based private equity firm.
Another example of an on-line games publishing company is Big Fish Games, which was founded by ex-Microsoft employee Albert Perrie and ex-EA executive John Riccitiello. The two former executives left Microsoft when the gaming company went through a merger with Rare. They formed Big Fish Games and have thus far raised over $50 million in capital. Like Nodame, Big Fish Games is now raising money from Green Belt Capital, an angel investor network. In our opinion, it's unlikely that these companies will receive any sort of public funding from venture capital or angel investors. The reason is that most gaming companies don't have much equity on their balance sheets and thus can't access the kind of capital loans which private investors can provide.
One of the big players in the mobile games publishing industry is Apple with its iPhone and iPad. This company has not only taken mobile devices to the masses, but it has also popularized the concept of "appvertising" - making games available for mobile devices, exclusively for a fee, through the use of advertising. Examples of games that can be easily accessed via the iPhone or iPad include weather reports, calculator and games related to taking a nature photo, along with other educational or entertaining applications. In our opinion, there's little doubt that the iPhone and iPad will continue to drive significant revenue for any number of companies like Big Fish Games, Nodame, and Apple. However, mobile games publishing could see a decline in sales as more companies like Google, Facebook, and Nokia move into the mobile space with their own devices. Click on this link for more info. on mobile games publishing companies.
Google acquired a majority share in a small South African mobile games publishing company called Comixology in August of 2021. At the time, Comixology offered a variety of Internet and mobile gaming portals and had planned to expand into the digital content arena by offering its content to a wider range of web browsers, including Google's Chrome. Just a few months later, however, Google decided to purchase Comixology and closed its doors. It also bought two companies related to Comixology, including its subsidiary, and Opture. au Opture's primary business was to market mobile gaming. By acquiring both au Opture and Comixology, Google created a bigger mobile gaming monopoly in South Africa, and is now the largest mobile games publishing company in the world.
As we can see from the above example, there are two very different models for game publishers to follow. On one hand, there is the model that offers a great deal of flexibility; in that the costs of developing a game can be greatly reduced by forming an exclusive contract with a mobile games publishing company. The downside to this scenario is that there's no room for originality. Google and others would have a difficult time convincing investors and customers that their business models, which are providing a service, are still innovative ten years down the line. On the other hand, a model where the publisher forms an exclusive license agreement with a second mobile games publishing company allows the company to make more creative, diverse, and cost-effective decisions regarding the creation of its games. The company has more freedom to choose the kind of engine it will use to support the game's online services, the kind of mobile device it will provide to play the game, and the kinds of content it will allow users to access. Read more about gaming here: https://www.dictionary.com/browse/gaming.